Tweet Cute by Emma Lord is a charming story about a viral Twitter war between a large burger chain and a local family deli. With two smart and snarky main characters, the dialogue in this one is sure to bring a smile to any reader’s face. I especially enjoyed the inclusion of social media posts and the current but not cringey writing. Fans of You’ve Got Mail will not want to miss this heartwarming romcom.Title: Tweet Cute
Author: Emma Lord
Publisher: Wednesday Books
Genres: Contemporary, Romance
Publication Date: January 21, 2020
Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.
Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.
All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life ― on an anonymous chat app Jack built.
As their relationship deepens and their online shenanigans escalate ― people on the internet are shipping them?? ― their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.
A fresh, irresistible rom-com from debut author Emma Lord about the chances we take, the paths life can lead us on, and how love can be found in the opposite place you expected.
Review: Tweet Cute by Emma Lord
When a small family deli turns to Twitter to accuse Pepper’s family’s successful burger chain of stealing their grilled cheese recipe, Pepper is put in charge of Big League Burger’s corporate Twitter account to send snappy responses. The interaction between the two businesses turns into a full-blown Twitter war, which ends up going viral. However, what Pepper doesn’t know is that her rival’s Twitter account is run by a boy at her school–the same boy she has been getting to know through an anonymous texting app.
❀ Realistic Main Characters
This book features two main characters through dual narration, and both are realistic. Pepper is a hardworking, straight A student and the captain of the swim team, but she also struggles to fit in and to impress her mom. Jack is essentially Pepper’s opposite: the laidback class clown and the captain of the dive team. However, deep down, he feels like he’s living in his popular twin brother’s shadow, and he feels pressured to inherit the family business. Both characters are dynamic, and together, they have such snarky conversations–both online and offline–that are so much fun to read.
❀ Fresh take on Social Media
One of my favourite parts about this book is the way social media is included. Books about social media can go one of two ways for me, but in this one, the way it plays out is fresh and realistic. The dialogue is current without being cringey, and the main characters’ experiences with the power and implications of social media for businesses is well done. What makes the book special is the inclusion of the actual tweets Pepper and Jack send, formatted exactly as they would be on Twitter. I’ve never seen this before, and I enjoyed the realism it brings to the book.
❀ Upbeat and Authentic
Tweet Cute by Emma Lord is an upbeat and authentic story about a Twitter war. I loved the unique premise, and the main characters are both realistic. The presence of social media in the book is also successful, and I’m sure those who enjoy the enemies to lovers trope will love this one.